MAD MEXICAN · RECIPE CLUB

Unlock Chef Jose Hadad’s Secret Kitchen

The recipes his grandmother never wrote down. The techniques behind 400 stores. All yours — every month, for free.

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Monthly SECRET RECIPES

Straight from Jose’s kitchen

DELIVERED TO YOUR INBOX

Every month, never miss out

MEMBERS-ONLY DISCOUNTS

Early bird promo codes

CHEF’S TIPS & TECHNIQUES

Real methods behind the flavours

400+

Stores in Ontario

2006

Founded

ABOUT JOSE

Meet the Man Behind the Revolution

“My grandmother would start cooking three days before a party — so the mole had time to become what it was meant to be. That patience, that love, is what I brought to Canada.”

José “Pepe” Hadad was born in Mexico City and raised in the warmth of his grandmother’s kitchen, where food was never rushed; it was crafted with intention, memory, and love.

After working in Alaskan fish canneries at 18 to save $20,000 for culinary school, Jose arrived in Toronto in 2001 with big dreams and a Red Seal in the making. He trained under Canada’s finest — Chef Mark McEwan at Bymark, farm-to-table legend Michael Stadtländer at Eigensinn Farm — often working for little or no pay, just for the experience.

But it was at St. Lawrence Market in 2006 that everything changed. Starting with just $120, Jose launched Mad Mexican. He’d wake at 4 a.m. to chop, smash and stir. He refused to compromise on a single ingredient.

Today, Mad Mexican is in over 400 stores across Ontario, and every product is still made the same way: no preservatives, no shortcuts, no apologies.

Now, Jose is opening up his kitchen to you. The recipes, the stories, the techniques his grandmother never wrote down — this is the Recipe Club.

RECIPE PREVIEW

A Taste of What’s Inside…

Members Only

Chicken Tostada

Jose’s signature tostada — crispy stone-ground corn base, hand-pulled chicken, and the salsa that started the revolution. A recipe born at St. Lawrence Market.

Minutes

Servings

Easy

Level

We Stand For:

HANDCRAFTED MEXICAN FLAVOUR—NOW FRESHER THAN EVER

Small-batch salsas, dips & tortillas made daily in Toronto, delivered weekly so you taste them at peak freshness.

No Preservatives

Gluten Free

Made in Toronto

All Natural & Vegan

SQF Certified

Nuts Free

RADICAL FRESHNESS GUARANTEE

Our Radical Freshness Guarantee means no preservatives, made fresh daily with chef integrity and Mexican tradition. For people who demand real food.

Open it. Love it. If it’s not fresh, we’ll replace it — 100% guaranteed.

Our Products

Dips

Each of our dips brings the tradition and authenticity of Mexican cuisine to life—a healthy snack, gluten-free, soy and dairy-free.

Available Guacamole (Mild/Hot) and Black Bean Dip.

Salsas

Artfully handmade and perfectly balanced, our salsas create a delightful and unique experience in your palate.

Available: Pico de Gallo (Mild/Hot), Salsa Verde, Salsa Morita, Roasted Tomatillo and Avocado.

Artisan-Made Nacho Chips

Our crispy stone-ground corn chips are made using 100% organic corn, canola oil, and a light layer of sea salt, with no artificial flavours or preservatives added.

Available in white and blue corn.

Tortillas

Our tortillas are made with 100% organic corn and only three ingredients.

Available in white and yellow corn.

JOIN THE CLUB

Ready to Cook Like a Revolutionary?

Join hundreds of food lovers already cooking with Jose’s recipes. Free, weekly, and it starts the moment you sign up.

🎁 Welcome gift: use code MADCLUB for 15% off your first Mad Mexican order after signing up.